Social media plays a big part in generating pre-launch publicity.
Creating a presence for your app before it is launched is a great way to increase interest and gather initial users.
There are several ways to use social media to your advantage; many of
them necessary, but few optional. We’ve highlighted the important ones
here.
Before your app launches, your ultimate goal with social media is to
get your audience to sign up to be notified of when your app launches,
so they become your initial users. This can be done through a call to
action button on your accounts and various links and reminders.
Keep this in mind as your driving force when thinking about all the other necessary aspects of social media.
1. Branding and consistency
Before you launch your app on social media, you
must
create social media accounts. You don’t have to go around opening an
account on every single platform you’ve ever come across. Instead, pick
the two or three that you think are best suited for your app.
The combination of Facebook, Twitter, and Instagram works well to start off.
When using multiple platforms, it is also important to note that you
need to make sure your brand and voice is consistent, without sounding
robotic. Potential users are more drawn to products that sound and look
like they are human-run.
image: http://www.jeffbullas.com/wp-content/uploads/2015/09/Twitter-Pandora-example-launch-your-app-on-social-2.png